Internet Marketing: Technique and Strategy

Driving Traffic - Search Engine Optimization

• Most traffic comes from search engines (Google!)
• RELEVANCE of KEYWORDS will ensure QUALITY of traffic (ie most likely to perform desired action)
• ASK - What queries does this content answer / what might my most desired visitors ask?
• Specificity of key terms
  • vague terms are harder to get placed in rankings;
  • and bring lower-quality traffic
  • The more specific the better
• How to measure specificity?
  • eg how many RELEVANT sites on top 20 (or 50) of Google search?